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THE LABEL MACHINE provides all the training and resources you need to create and run a successful, profitable record label.

THE LABEL MACHINE provides all the training and resources you need to create and run a successful, profitable record label.

A clear path to success

The Label Machine will guide, simplify and clarify. All you have to do is follow it.


Plan. Create a tried and tested business plan that works, craft a logo that doesn't suck, get a unique label name that hasn't been registered on every social platform and get a distribution deal where you keep 100% of the royalties.


Build. Be a professional label with a properly registered company, have your recording contracts tailored to your label, and ensure you're registered with all the right agencies so you’ll collect all the money owed to you and your artists.


Run. Follow the blueprint for a release schedule, get a tailored PR machine that ensures your music is heard and playlisted, and ensure you hit the Beatport charts with a customised marketing plan covering every angle of promotion available.


Grow. Once the wheels are in motion and you're collecting royalties, learn how to set up your own publishing company, create an artist management division to look after your artists, and set up a customised-merchandise online store.

What Members Are Saying...

"Take the headache out of planning..."

"The Label Machine has been an invaluable resource for me launching my own label, the videos are especially great, really informative and the step by step guides totally take the headache out of planning."

Molly Beanland - Former Major Label Artist on VIRGIN RECORDS

"Clear guidance..."

“The Label Machine were invaluable in helping navigate the very daunting task of setting up a record label from scratch. Without their vast inside knowledge of what's required and clear guidance throughout, I know that setting up and more importantly running my own record label would have been a much much harder task."

Ned Woodman - Label Manager TORRE XVI

"Really Helpful..."

“The label machine is designed really well, really helpful for young people like me, trying to learn more about how the industry works.."

Leo Lawton - Music Student

Features Include


The blueprints are made-up of step-by-step practical guides, with hours of easy-to-follow tutorial videos that cover the four main phases of setting up a record label; planning, building, running, and growing.

Checklists and Templates

Multiple checklists and templates used for creating schedules essential for running a record label and releasing music, including; marketing and PR schedules, marketing assets release schedule checklist, DJ promo and PR one sheet templates.


Post any questions you have and get advice, support and feedback from the community. We also have a private mentoring section in the community, where you can get private support and feedback from just Nick and the team.

The Label Machine Community

Record Label Contracts

Record label contract templates that include step-by-step guides on what each clause means and which sections you need to edit for your own record label. Includes: recording contract, remix contract and design contract templates.


Our full blog directories include names, email addresses and blog websites, with submission details that cover the following genres: Electronic, Folk, Country, Rock and Metal, Indie, Pop, Rap, Hip Hop and Funk. 

Record Label Budgets

The comprehensive budget comes with real life examples of expenses for all record label costs, as well as professional forecasting tables so you can plan and write for your business plan with ease. Comes in $/US and £/UK formats.

If you are an Artist, DJ, Producer or Manager then we have...

In-depth Courses & training

Access our step-by-step practical courses, with hours of easy-to-follow tutorial videos & attend monthly live training & member Q&A calls

Exclusive templates & databases

Spotify and blog databases include names, email addresses and blog websites, recording contracts, record label budgets, marketing and PR schedules

Supportive community

Advice, support and feedback from the community, including private mentoring for private support & feedback from record label owners

BONUS ONE: Building a Record Label from scratch

Get access to the 12 Week program that will will help you get your music out to fans!

Goal Setting + Business Plan

Week 1

Get focused with goal setting and putting together your business plan together.

Building Systems + Structure

Week 2

Feel well organised and prepared like a pro with pre-built file structures and templates.

Define your Record Label Identity

Week 3

Define your record label identity and branding and build your logo.

Build your Record Label Website

Week 4

Get a great looking label website using templates and essential tools.

Label Contracts + Business Setup

Week 5

Set up legal infrastructure with record label contracts to sign up artists.

Choose and set up Distributor

Week 6

Find the right distributor for your music to get your music in all stores.

Create Artwork Marketing Assets

Week 7

Learn about the fan funnel and how to create different assets for it.

Writing Press Release

Week 8

Write a press release that blogs, tastemakers and magazines will publish.

Get Featured on Blogs

Week 9

Get your labels music featured on blogs and people talking about your music.

Build your Ultimate Fan Generator

Week 10

Get unlimited fans to buy and stream your music regardless of budget.

Grow your Fan base

Week 11

Growing your fans on social media and email list ready for your release week.

Release Week

Week 12

Everybody sharing your music, downloading and streaming across all platforms.

BONUS TWO: The Ultimate Fan Generator

Find out how to grow your fanbase using existing tools online to create a fan funnel targeted at your ideal fans.

Build a solid fan base

Learn the secret theory behind finding and converting 1000’s of fans for pennies on the dollar. Once you know this secret you’ll use it for every release.

Unlimited fans for Spotify

Find out how to turn unlimited fans into real followers on the following platforms : Spotify, Soundcloud, Instagram, Youtube, Email lists, and Apple Music.

Real world examples

Includes real world examples with step by step videos and a worksheet on how to replicate this for your own campaign. No need to think, just follow the videos!

Fans for pennies on the dollar!

A selection of courses you have unlimited access too 

Create an original logo for your record label.

In this lesson, we look at the three options available to create your logo, the budget ranges, and the design process when using a professional or freelancer.

Choosing the distribution model for your record label.

In this course, we learn about the different types of distributors in the music industry, and how to choose the most suitable one for your record label needs.

Create marketing assets for your record release.

In this course, we look at the different types of assets you can create to ensure your music will be promoted across blogs, social media and to your fans.

Create a press release for the record and artist.

In this course, we cover the different types of press releases and show you how to create your own press release from scratch using the provided templates.

Finding the right blogs to feature your music releases.

In this course, we learn about how to create your own PR machine from scratch, and how to use the directory databases to find the right blogs that support similar artists and music that you are releasing.

Building a Facebook audience for your music release.

This course will show you a very simple strategy on how to build an audience on Facebook from scratch. You do this before your music is released, so you can retarget the audience on your release day.

Nick Sadler // Founder & Author

Nick Sadler heads up NSDMT, a London based management company whose passion is for connecting artists, music, and films with a worldwide audience. Nick's clients have included award-winning artists The Prototypes, Memtrix, Zomboy, Eptic, Far Too Loud, Dodge and Fuski, and Three Laws.

Nick started out as a marketing manager for studio software Logic, before co-founding Never Say Die Records, and Disciple Recordings, two of the most successful record labels in the rise of the Dubstep Electronic music movement in both the UK and the US. He has worked with artists such as Skrillex, Zomboy, The Prototypes, Dodge & Fuski, The Freestylers and Flux Pavilion, alongside gaining valuable insight into taking artists from the UK to a worldwide audience.

“I have been managing and marketing creative brands for most of my life and The Label Machine was set up to help bring more brands and talent to a worldwide audience.”

Nick Sadler

Is The Label Machine Right For You?

Who is this for

  • You're an artist, producer or DJ and you want to run your own artist-led record label.
  • You're a manager that is tasked with setting up a label for your artists.
  • You're an existing label manager looking to streamline your label and bring more activities in-house.
  • You've signed up to a distribution platform but don't know the next step to take.

Who is this not for

  • Anyone who expects the world to be handed to them on a plate.
  • Anyone looking to 'make it quick' or have 'overnight' success without doing some work
  • Anyone expecting to start a label for free, you will have to invest some money to start a label
  • Superstars, Rockstars or Testo (just kidding Testo!)

Start Today! Choose Your Plan Below

Package 1 only $37 / month

  • 7+ Hours of Blueprints (Worth $2499) 
  • Build a label in 12 Week Program (Worth $499)
  • Ultimate Fan Generator (Worth $199)
  • Cheat Sheets and Templates (Worth $399)
  • Community Access Private Members Group 
  • Blog and Spotify Databases (Worth $899)
  • Record Label Contracts (Worth $1399)

Package 2 only $222 / Year (50% off)

  • 7+ Hours of Blueprints (Worth $2499) 
  • Build a label in 12 Week Program (Worth $499)
  • Ultimate Fan Generator (Worth $199)
  • Cheat Sheets and Templates (Worth $399)
  • Community Access Private Members Group 
  • Blog and Spotify Databases (Worth $899)
  • Record Label Contracts (Worth $1399)
  • Includes 30 min one-to-one session with an experienced label manager (Worth $499/Day)

100% Satisfaction Guarantee for 30-Days

When you join The Label Machine you are fully protected by our 100% Satisfaction Guarantee. If you don't feel like you've received value and you decide you want to cancel any time within the next 30 days, just let us know and we'll send you a prompt refund. No hassles, headaches or hoops to jump through.

We're confident that you'll find the The Label Machine useful, and we won't invoke any ridiculous rules or conditions - if you're not satisfied within your first 30 days then we'll refund you without any fuss.

What Members Are Saying...

"secure a premiere..."

"Thank you! So much value! Using the getting on blogs course with the supplied electronic blog directory, I was able to secure a premiere on "

Josh Arnold - Label Manager NT RECORDINGS

"kick-started my fan growth..."

“Nick, I wanted to thank you for the UFG course. The ultimate fan generator kick-started my fans growth and I got 1100 real fans in just 3 days!”

Rose Anderson - Artist at Second Life

"worth the membership..."

"The blog databases were exactly what I was looking for my artist record labels and are worth the membership alone. I’ve now have a relationship with one blog that has posted about every one of my artists!”

Trev Abodo - Artist Manager


Here are answers to some frequently asked questions:

 What Kind Of Record Label Is The Label Machine Suitable For?

Do You Own My Record Label, Or My Music That I Sign Up?

Is All Of The Content Available Straight Away Or Is It Time Released (Drip Fed)

What If I Decide To Cancel My Membership?

Can I Upgrade To An Annual Membership Later?

 Can I Hire You To Run My Record Label?

 Can I Get One-On-One Help And Support For My Record Label?

Still have questions unanswered?

Start Today! Choose Your Plan Below

Package 1 only $37 / month

  • 7+ Hours of Blueprints (Worth $2499) 
  • Build a label in 12 Week Program (Worth $499)
  • Ultimate Fan Generator (Worth $199)
  • Cheat Sheets and Templates (Worth $399)
  • Community Access Private Members Group 
  • Blog and Spotify Databases (Worth $899)
  • Record Label Contracts (Worth $1399)

Package 2 only $222 / Year (50% off)

  • 7+ Hours of Blueprints (Worth $2499) 
  • Build a label in 12 Week Program (Worth $499)
  • Ultimate Fan Generator (Worth $199)
  • Cheat Sheets and Templates (Worth $399)
  • Community Access Private Members Group 
  • Blog and Spotify Databases (Worth $899)
  • Record Label Contracts (Worth $1399)
  • Includes 30 min one-to-one session with an experienced label manager (Worth $499/Day)

I have had a great journey in music, from creating Never Say Die Records from scratch, starting the sister-label No Tomorrow Recordings, founding Disciple Records, starting and running Get Hype Records, and seeing them grow to be huge successes. When I looked back across them all, I saw I had used the same method and blueprint in setting up and running them, and I thought, what if I put all that experience into one place, to leverage all the contacts I have, to create a practical step by step blueprint, so anyone can do it themselves and aim for the same result?

What if there was one place for everything you need? What if there was a place with videos explaining everything you need to know, down to micro-details, like the exact words to use when emailing remix artists, or blogs to be featured? What if you had everything in one place so there is nothing to think about, just watch helpful videos and follow the step by step process to take you from zero to hero?"

And that, in a nutshell, is why The Label Machine exists! It is the answer to all those questions. It's over 10 years of experiences, resources, databases and contracts in one place so you don’t have to do the legwork and can focus on running a successful record label. 

I hope you sign up and we can help you have a successful music career too.

All the best,

Nick Sadler

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