No 1 Resource for Music Record Labels

Get guidance, resources and step-by-step blueprints to help you establish, run and grow a successful record label. 

Whether you're starting out or growing we've got you covered

New to the game?

Learn how to start a record label in 5 weeks or less. No experience needed

Free Tools and Resources

Toolkits, ebooks, templates, checklists and more. Download and keep. 

Level Up

Level up your record label with our free video masterclasses. 

Free Workshop

How to start a record label in 7 steps with zero experience. Watch this masterclass training that goes behind the scenes on how successful record labels are built and run..."

Record Label video

The best free guides and articles for planning, building and growing a successful record label

Proven. Trusted. Results-Focused.

You're not going to get a degree, diploma, or some fancy badge, but you will get a transformation of your fan growth, music income, and your music career.

Over 600+ paid members have joined us!

Over 7200+ people on our newsletter list!

Want to build your own record label? Start by learning from the world's best.

We sit down with a leading figure of the music industry to discuss their unique experiences and paths to success. When you tune in to The Label Machine Podcast, you are benefiting from the accumulated wisdom and know-how of established artists, producers and music industry professionals – including other accomplished record label founders.

Soren Mensberg

3rd Tsunami Agency

Nina Condron

Horus Distribution

Chris Garvey

The Prototypes

Matt Ryan

Par Excellence

Don't know where to start? Watch our free video on the best roadmap for new labels

"The Label Machine" Book: Available NOW!

So, you want to start a record label or self-release your own music? Then this is the resource you need.

You are looking at the ultimate guide to starting, running and growing your independent record label. You will learn all about the music industry business and how to navigate the tricky dos and don’ts. You will finally understand and take control of your music copyright and get to grips with the legalities involved. You will build your label effortlessly, learning how to professionally market your music and artists – allowing you to reach thousands of fans. And, essentially, you will learn how to create multiple label revenue streams to create an established record label.

Available in paperback, eBook and PDF formats.

Action-based, proven programs to help you start, run and grow your music label

Record Label Launcher

The Record Label Launcher allows you to start a record label and release your first EP with over 1,000 true fans in 6 months or less, with a trusted process you can repeat over and over again as you build a successful music career.

Spotify Growth Course

The 'Spotify Growth Course' follows the same classic marketing principles used in all industries. Find your audience, craft a message that connects with them, and state a call to action. Get thousands of streams within weeks with our three-step formula.

Email Marketing System

Reach new fans seamlessly through an email system built for artists and labels. Our course helps you save time and automate email delivery through the use of templates, sign-up forms and email marketing platforms.

Record Release Launcher

Take your music to new heights with our Accelerator Program dedicated to releasing your new record. In this 6-week course, you will learn the in-depth, evergreen process of releasing new music, from writing contracts and creating artwork to fan funneling and getting on Spotify playlists. The best part? Learn it once, and you'll be able to apply it to every one of your future releases!

Ultimate Fan Generator

Who doesn't want to grow and strengthen their fanbase? In just 30 minutes, you can learn how to create lead magnets, use Google algorithms, set up ads and find your target audience. The Ultimate Fan Generator program includes a course guide and audio files that allow you to keep learning even when you're off-the-grid.

What people say about the programs

"Easy-to-follow and concise"
"I love the fact I have a step-by-step formula... there is so much information and documents for so many different scenarios and I didn't expect all that to be included. Producers I know that've got their own labels started recently, or who are thinking of starting their own labels – I've already pointed them in the direction of The Label Machine.

Greg Rose a.k.a Frankllin

Dial8 Records

"The Spotify class... that's what pushed me over the edge."
"Started from absolute zero, with a 15, second verse chorus, piece of music demo. And within a month, we're at 200,000 plays on the video, then two months, we're touching 400,000... I wish I had this information 10 years ago.

Vincent Reynolds

Sugar Team Music

"Recommend it."
"I especially liked the instruction videos, they were quite clear... also liked the links to sites where you can download artwork, that stuff is really handy to know. I haven't found yet a platform which was so complete [as this one]."

Theo Janssen

TJAMP Records

About the Founder

Nick Sadler

Nick Sadler produced, remixed, and toured as the artist Mobscene and co-
founded Never Say Die Records and Disciple Recordings. He has experienced all aspects of artist and label management, working with artists such as Skrillex, The Prototypes, Zomboy, Eptic, The Freestylers and Flux Pavilion, gaining valuable insight into building artists careers. He has also helped hundreds of artists and music entrepreneurs from all genres of music, start, run and grow their record labels through The Label Machine online platform.

“I realised that most of the information you need to run a successful record label is out on the internet somewhere, but there was no one place that had everything you need organised clearly and with guidance"

Here’s what people are saying about Nick

"Nick's training and mentorship is amazing, the amount of content and diligence is incredible. Big love to you!"
record label

David Mérismé

Glockwork Records

"Eloquent, clear, persuasive, interesting, always capturing the interest in me. The videos are easy to follow, everything is pretty clear. I got feedback on my business plan as well, which helped set me up for my artist album launch."
Grace Lee

Grace Lee

Manager @ Mass MGMT

"Nick really knows his stuff. His videos are easy to understand and get straight to the point. Any questions I posted in the forum were answered quickly and were spot on! Thanks again Nick!"
Miran Arsyad

Miran Arsyad

Nocturne Records

The Label Machine


Get access to ALL the knowledge you need to start and run a thriving record label

 in one place. 

Unlimited Access to all Programs

Get access to The Label Machine Blueprint ™ which gives you EVERYTHING you need to start a record label, or to take your existing label to the next level. 

Get unlimited access to our huge library of courses, which included all our Premium Stand alone courses and all our Marketing Blueprint courses.

Music Trilogy Blueprint Live Q&A

Access to the weekly Live Q&A

Join Nick for weekly live sessions where we work with you directly. Each session is recorded and you can watch the replays anytime.

Ask questions like

  • How do I set up publishing?
  • What's the best marketing plan for growing Spotify streams?
  • How do I release cover songs?
  • Who has the best distribution deals?
  • Unlimited access to our Resourse Vault

    Save time on taking action by using our extensive industry leading record label resources. 

  • Checklists and Templates
  • Record Label Contracts
  • Databases
  • Record Label Budgets
  • Case Studies
  • Community

    24/7 Access to the Pros

    Ask anything you need about the music industry and get an expert answer, or browse previous comments for inspiration and help.

    Monthly Challenges

    Join monthly release and marketing challenges with fellow members for joint goal setting and accountability.

    Supportive Community

    Advice, support and feedback from the community, including private mentoring for private support & feedback from record label owners.

    Everything You Need

    The Label Machine is for music artists that are serious about starting, running and growing your own thriving independent music business.

    We will give you the strategies, education and support to for artists that want to successfully:

  • Start a traditional independent music label
  • Self release your music and market it like a record label would
  • Re-release your existing back catalogue music on your own record label

  • We will help you every step of the way!

    Are you ready to take your music career to the next level?



    Per Month (Cancel at anytime) Valued at $4285



    • All Premium Courses (worth $697)
    • 7+ Hours of Course Blueprints (worth $2297)
    • Weekly live Q&A calls (worth $197/month)
    • Unlimited Recourse Vault Access (worth $897)
    • Access to Spotify Databases (Worth $197)
    • Access to The Label Machine Private Community
    • On going Accountability and Support
    • Direct Unlimited Email access to Nick (worth $997/month)
    • 2 One-2-One Private Coaching calls (Worth $997)
    • Free Copy of "The Label Machine" Book


    Per Month (Cancel at anytime) Valued at $6279



    • All Premium Courses (worth $697)
    • 7+ Hours of Course Blueprints (worth $2297)
    • Weekly live Q&A calls (worth $197/month)
    • Unlimited Recourse Vault Access (worth $897)
    • Access to Spotify Databases (Worth $197)
    • Access to The Label Machine Private Community
    • On going Accountability and Support
    • Direct Unlimited Email access to Nick (worth $997/month)
    • 2 x One-2-One Private Coaching calls (Worth $997)
    • Free Copy of "The Label Machine" Book

    Here's what members say about the Membership

    "The Label Machine has been an invaluable resource for me launching my own label, the videos are especially great, really informative and the step-by-step guides totally take the headache out of planning."

    Molly Beanland

    Former Major Label Artist on ISLAND RECORDS

    "What I liked was the clear layout of the blueprint from the being to end, I could really see where each step relates to rest of the material. The resources were excellent, the worksheets, the budget template especially."

    Carl Cornwell

    Jazz Legend and CEO of Jam Chart Records

    "I STRONGLY recommend The Label Machine to EVERYONE interested in running a successful music career! I would also like to say thank you to all your staff. Really good. After signing up our music business skyrocketed! It is the most valuable resource we have EVER purchased."
    Terry Houchens

    Sherman Reid

    Spark Entertainment Group

    Ready to get started?


    Here you can find the most frequent asked questions.

    What kind of artist is The Label Machine suitable for?

    We focus on working with artists, artist managers and record labels that want to release their own music. Whilst we cover most genres, we do have extra sections for electronic record labels.

    Do I need special or paid software for this course?

    No. All the tools and resources we use are included with the program or are free to use. 

    Will this work for any genres?

    Yes, we have people from Hip hip, Trap, house music, indie rock, a country and western label, even Jazz, all getting success.

    What if I decide to cancel?

    We're confident that you'll find The Label Machine useful, and we won't invoke any ridiculous rules or conditions - if you're not satisfied within your first 30 days then we'll refund you without any fuss. Just email

    Can I get One-On-One help and support?

    Not only can you ask questions and get advice, support and feedback from the community, but we also run weekly live Q&A’s sessions where you can pre-submit your questions to us that we will answer live.

    We also have a private mentoring section in the community, where you can get private support and feedback from just Nick and the team.

    How do I get access?

    All programs and membership access is completely online-based.

    As soon as you make your payment, you’ll get instant access to your program and membership area and you can start straight away.

    Can I upgrade from a program to a full membership later?

    You sure can. You can upgrade with a couple of clicks any time from your account page. Our system will automatically take into account the time left on your current subscription, so you won’t be charged double either.

    When are the live Q&A sessions?

    The Q&A sessions will take place every Tuesday at 7:30 GMT / 2:30 pm EST / 11:30 am PST.

    You will be able to send questions in beforehand and watch the recordings if you can’t make it to the call.

    What if I don't like the program or membership?

    If you don’t like the program or membership you joined (or you don’t find it helpful), then let us know and we’ll refund you within 30 days of purchase.

    I have another question

    Please email with any other question you might have and we will get to you with an answer promptly.