No 1 Resource for Music Record Labels
Get guidance, resources and step-by-step blueprints to help you establish, run and grow a successful record label.
Whether you're starting out or growing, we've got you covered.
New to the game?
Learn how to start a record label in 5 weeks or less. No experience needed
Free Tools and Resources
Toolkits, ebooks, templates, checklists and more. Download and keep.
Level Up
Level up your record label with our free video masterclasses.
Free Workshop
How to start a record label in 7 steps with zero experience. Watch this masterclass training that goes behind the scenes on how successful record labels are built and run..."
The best free guides and articles for planning, building and growing a successful record label
Proven. Trusted. Results-Focused.
You're not going to get a degree, diploma, or some fancy badge, but you will get a transformation of your fan growth, music income, and your music career.
Over 600+ paid members have joined us!
Over 7200+ people on our newsletter list!
Want to build your own record label? Start by learning from the world's best.
We sit down with a leading figure of the music industry to discuss their unique experiences and paths to success. When you tune in to The Label Machine Podcast, you are benefiting from the accumulated wisdom and know-how of established artists, producers and music industry professionals – including other accomplished record label founders.
Soren Mensberg
3rd Tsunami Agency
Nina Condron
Horus Distribution
Chris Garvey
The Prototypes
Matt Ryan
Par Excellence
Don't know where to start? Watch our free video on the best roadmap for new labels
Marketing Machine (NEW)
Everything tool you need to sell, market and distribute your music
DISTRIBUTION - WEBSITES - FUNNELS - ONLINE STORES - EMAIL MARKETING - MEMBERSHIP SITES
Distribution
Get your music played all over the world with The Label Machine Distribution! Our service teams up with +100 music platforms including Spotify, Apple Music and TikTok. We also provide label distribution to Beatport for electronic music labels.
Besides global distribution, our service provides you with free ISRC codes, pre-save and release day Smart Links, and delivery to new stores!
Worried about royalties? Don't - our distribution platform is built for royalty collection and royalty splits. Have instant access to your earnings with royalty payments directed to your bank account.
No annual fees, and just 5% on the back end!
Websites
Build websites without any coding experience required! Simply drag-and-drop elements to create stunning web pages.
Use our pre-built templates to quickly create your dream music website. Take advantage of the Marketing Machine's robust platform and its e-commerce integrations to build your own label's online storefront.
Funnels
Create fan funnels to drive sales with the Marketing Machine's funnel builder. Split test pages and use workflows to automate and optimise your funnels. Save time by adapting pre-built templates for content drops, song downloads and more!
Upsells
Easily create one-click upsells and bump offers using our funnel builder. Create and add coupons to your products. Use automation to increase your fan value by 50%.
Fan Management
Manage all your fans in one place with email and phone number details! Create smart lists for super fans and quickly send SMS or email messages to all your fans with one click.
Email Marketing
Turn fans into super fans with our email marketing system. Fine-tune your email series with automation workflows and drip sequences. Segment and tag your audiences into Smart Lists.
Online Store
Want to sell your music directly from your Marketing Machine website? Build your online label store and start selling today!
Our platform enables you to create digital, physical and subscription products that you can sell on your online store. Create invoices and use payment integrations (PayPal, Stripe) to drive revenue to your label directly through your store sales.
Social Media Scheduling
All your socials under one post planning tool! We have made it convenient to post across multiple social media platforms without having to duplicate posts. Scheduling posts in bulk allows you to be more efficient with your time.
Drops
Drops are a series of 80+ tasks that will help you release your music - the right way!
Whether you're releasing a single or a full-fledged album, you can use this release roadmap to track your progress, stay accountable, find helpful resources and save time.
Support
Join Nick for weekly live sessions where we work with you directly. Each session is recorded and you can watch the replays anytime.
Ask questions like:
Integrations
Our platform integrates directly with all the most popular payment systems and social media platforms
Are you ready to take your record label to the next level?
"The Label Machine" Book: Available NOW!
So, you want to start a record label or self-release your own music? Then this is the resource you need.
You are looking at the ultimate guide to starting, running and growing your independent record label. You will learn all about the music industry business and how to navigate the tricky dos and don’ts. You will finally understand and take control of your music copyright and get to grips with the legalities involved. You will build your label effortlessly, learning how to professionally market your music and artists – allowing you to reach thousands of fans. And, essentially, you will learn how to create multiple label revenue streams to create an established record label.
Available in paperback, eBook and PDF formats.
As Seen On
Amazon Reviews from the Book
Gregg Allen
Best music industry book ever
Thank you for creating this great book. I've read over 30 books on the music industry and this is by far the best one.
Jason
The Holy Grail
I’ve been absolutely blown away with this book... The depth of Nick's knowledge is staggering. He explains things in a clear and easy to understand way... He covers every aspect of setting up a business right down to mindset. This isn’t a book you’ll read once and put down but a book you’ll carry with you and reference throughout the growth of your Label. It is the holy grail.
ronnie
Great Book and Advisor
Really love the Label Machine. It's a great tool for independent Artists and Labels and also gives a great overall view on the music industry.
Whatangiesays
The Only Book You Need for The Current Music Biz
This book is straight to the point and separated in a way that actually makes sense! I've been reading all the books that people have claimed are the "bible of the music business", but those sound like legal jargon and don't include nearly as much information as this book does... This should replace everything as the "bible of the music business".
Sarah Poole
Valuable resource for any label owner!
Brilliantly informative and well written book - a valuable source of info for industry experts and up & coming labels alike. Thanks Nick!
Ricky
Super in-depth, clear and easy to take action on
Methodical, detailed and concise. So helpful!
Michael Ritter
Excellent Book!
Great summary of all aspects around starting and managing a record label. Big thanks to Nick for sharing his knowledge & insights! Absolutely recommendable.
Jamie Jackson
Great book and very informative! Super well written Nick is clearly an expert in his field.
Everything you need to know to start, build and grow you own record label. Good luck and wish you all the most success!
Amazon Customer
Fantastic, easily digestible and inspires you to take action immediately
Fantastic book this, especially the parts explaining the royalties and rights side of the industry - key info for label founders and self-releasing musicians alike. I've bought this book twice now as I gave the first copy to a friend and it was that necessary! Well done Nick.
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What people say about the Roadmaps
"Easy-to-follow and concise"
"I love the fact I have a step-by-step formula... there is so much information and documents for so many different scenarios and I didn't expect all that to be included. Producers I know that've got their own labels started recently, or who are thinking of starting their own labels – I've already pointed them in the direction of The Label Machine.
Greg Rose a.k.a Frankllin
Dial8 Records
"The Spotify class... that's what pushed me over the edge."
"Started from absolute zero, with a 15, second verse chorus, piece of music demo. And within a month, we're at 200,000 plays on the video, then two months, we're touching 400,000... I wish I had this information 10 years ago.
Vincent Reynolds
Sugar Team Music
"Recommend it."
"I especially liked the instruction videos, they were quite clear... also liked the links to sites where you can download artwork, that stuff is really handy to know. I haven't found yet a platform which was so complete [as this one]."
Theo Janssen
TJAMP Records
About the Founder
Nick Sadler
Nick Sadler produced, remixed, and toured as the artist Mobscene and co-founded Never Say Die Records and Disciple Recordings. He has experienced all aspects of artist and label management, working with artists such as Skrillex, The Prototypes, Zomboy, Eptic, The Freestylers and Flux Pavilion, gaining valuable insight into building artists careers. He has also helped hundreds of artists and music entrepreneurs from all genres of music, start, run and grow their record labels through The Label Machine online platform.
“I realised that most of the information you need to run a successful record label is out on the internet somewhere, but there was no one place that had everything you need organised clearly and with guidance"
Here’s what people are saying about Nick
"Nick's training and mentorship is amazing, the amount of content and diligence is incredible. Big love to you!"
David Mérismé
Glockwork Records
"Eloquent, clear, persuasive, interesting, always capturing the interest in me. The videos are easy to follow, everything is pretty clear. I got feedback on my business plan as well, which helped set me up for my artist album launch."
Grace Lee
Manager @ Mass MGMT
"Nick really knows his stuff. His videos are easy to understand and get straight to the point. Any questions I posted in the forum were answered quickly and were spot on! Thanks again Nick!"
Miran Arsyad
Nocturne Records
Knowledge &
Community
Get access to ALL the knowledge you need to start and run a thriving record label
in one place.
Unlimited Access to all Programs
Get access to The Label Machine Blueprint ™ which gives you EVERYTHING you need to start a record label, or to take your existing label to the next level.
Get unlimited access to our huge library of courses, which included all our Premium Stand alone courses and all our Marketing Blueprint courses.
Access to the weekly Live Q&A
Join Nick for weekly live sessions where we work with you directly. Each session is recorded and you can watch the replays anytime.
Ask questions like
Unlimited access to our Resource Vault
Save time on taking action by using our extensive industry leading record label resources.
Community
24/7 Access to the Pros
Ask anything you need about the music industry and get an expert answer, or browse previous comments for inspiration and help.
Monthly Challenges
Join monthly release and marketing challenges with fellow members for joint goal setting and accountability.
Supportive Community
Advice, support and feedback from the community, including private mentoring for private support & feedback from record label owners.
Everything You Need
The Label Machine is for music artists that are serious about starting, running and growing your own thriving independent music business.
We will give you the strategies, education and support to for artists that want to successfully:
We will help you every step of the way!
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Here's what members say about the Membership
"The Label Machine has been an invaluable resource for me launching my own label, the videos are especially great, really informative and the step-by-step guides totally take the headache out of planning."
Molly Beanland
Former Major Label Artist on ISLAND RECORDS
"What I liked was the clear layout of the blueprint from the being to end, I could really see where each step relates to rest of the material. The resources were excellent, the worksheets, the budget template especially."
Carl Cornwell
Jazz Legend and CEO of Jam Chart Records
"I STRONGLY recommend The Label Machine to EVERYONE interested in running a successful music career! I would also like to say thank you to all your staff. Really good. After signing up our music business skyrocketed! It is the most valuable resource we have EVER purchased."
Sherman Reid
Spark Entertainment Group
Ready to get started?
FAQ:
Here you can find the most frequent asked questions.
We focus on working with artists, artist managers and record labels that want to release their own music. Whilst we cover most genres, we do have extra sections for electronic record labels.
No. All the tools and resources we use are included with the program or are free to use.
Yes, we have people from Hip hip, Trap, house music, indie rock, a country and western label, even Jazz, all getting success.
We're confident that you'll find The Label Machine useful, and we won't invoke any ridiculous rules or conditions - if you're not satisfied within your first 30 days then we'll refund you without any fuss. Just email support@thelabelmachine.com
Not only can you ask questions and get advice, support and feedback from the community, but we also run weekly live Q&A’s sessions where you can pre-submit your questions to us that we will answer live.
We also have a private mentoring section in the community, where you can get private support and feedback from just Nick and the team.
All programs and membership access is completely online-based.
As soon as you make your payment, you’ll get instant access to your program and membership area and you can start straight away.
You sure can. You can upgrade with a couple of clicks any time from your account page. Our system will automatically take into account the time left on your current subscription, so you won’t be charged double either.
The Q&A sessions will take place every Tuesday at 5pm GMT / 12pm EST / 9am PST.
You will be able to send questions in beforehand and watch the recordings if you can’t make it to the call.
If you don’t like the program or membership you joined (or you don’t find it helpful), then let us know and we’ll refund you within 30 days of purchase.
Please email support@thelabelmachine.com with any other question you might have and we will get to you with an answer promptly.
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