No 1 Resource for Music Record Labels
Get guidance, resources and step-by-step blueprints to help you establish, run and grow a successful record label.
Whether you're starting out or growing, we've got you covered.
New to the game?
Learn how to start a record label in 5 weeks or less. No experience needed
Free Tools and Resources
Toolkits, ebooks, templates, checklists and more. Download and keep.
Level Up
Level up your record label with our free video masterclasses.
Free Workshop
How to start a record label in 7 steps with zero experience. Watch this masterclass training that goes behind the scenes on how successful record labels are built and run..."
The best free guides and articles for planning, building and growing a successful record label
Proven. Trusted. Results-Focused.
You're not going to get a degree, diploma, or some fancy badge, but you will get a transformation of your fan growth, music income, and your music career.
Over 600+ paid members have joined us!
Over 7200+ people on our newsletter list!
Want to build your own record label? Start by learning from the world's best.
We sit down with a leading figure of the music industry to discuss their unique experiences and paths to success. When you tune in to The Label Machine Podcast, you are benefiting from the accumulated wisdom and know-how of established artists, producers and music industry professionals – including other accomplished record label founders.
Soren Mensberg
3rd Tsunami Agency
Nina Condron
Horus Distribution
Chris Garvey
The Prototypes
Matt Ryan
Par Excellence
Don't know where to start? Watch our free video on the best roadmap for new labels
Marketing Machine (NEW)
Everything tool you need to sell, market and distribute your music
DISTRIBUTION - WEBSITES - FUNNELS - ONLINE STORES - EMAIL MARKETING - MEMBERSHIP SITES
Distribution
Get your music played all over the world with The Label Machine Distribution! Our service teams up with +100 music platforms including Spotify, Apple Music and TikTok. We also provide label distribution to Beatport for electronic music labels.
Besides global distribution, our service provides you with free ISRC codes, pre-save and release day Smart Links, and delivery to new stores!
Worried about royalties? Don't - our distribution platform is built for royalty collection and royalty splits. Have instant access to your earnings with royalty payments directed to your bank account.
No annual fees, and just 5% on the back end!
Websites
Build websites without any coding experience required! Simply drag-and-drop elements to create stunning web pages.
Use our pre-built templates to quickly create your dream music website. Take advantage of the Marketing Machine's robust platform and its e-commerce integrations to build your own label's online storefront.
Funnels
Create fan funnels to drive sales with the Marketing Machine's funnel builder. Split test pages and use workflows to automate and optimise your funnels. Save time by adapting pre-built templates for content drops, song downloads and more!
Upsells
Easily create one-click upsells and bump offers using our funnel builder. Create and add coupons to your products. Use automation to increase your fan value by 50%.
Fan Management
Manage all your fans in one place with email and phone number details! Create smart lists for super fans and quickly send SMS or email messages to all your fans with one click.
Email Marketing
Turn fans into super fans with our email marketing system. Fine-tune your email series with automation workflows and drip sequences. Segment and tag your audiences into Smart Lists.
Online Store
Want to sell your music directly from your Marketing Machine website? Build your online label store and start selling today!
Our platform enables you to create digital, physical and subscription products that you can sell on your online store. Create invoices and use payment integrations (PayPal, Stripe) to drive revenue to your label directly through your store sales.
Social Media Scheduling
All your socials under one post planning tool! We have made it convenient to post across multiple social media platforms without having to duplicate posts. Scheduling posts in bulk allows you to be more efficient with your time.
Drops
Drops are a series of 80+ tasks that will help you release your music - the right way!
Whether you're releasing a single or a full-fledged album, you can use this release roadmap to track your progress, stay accountable, find helpful resources and save time.
Support
Join Nick for weekly live sessions where we work with you directly. Each session is recorded and you can watch the replays anytime.
Ask questions like:
Integrations
Our platform integrates directly with all the most popular payment systems and social media platforms
Are you ready to take your record label to the next level?
"The Label Machine" Book: Available NOW!
So, you want to start a record label or self-release your own music? Then this is the resource you need.
You are looking at the ultimate guide to starting, running and growing your independent record label. You will learn all about the music industry business and how to navigate the tricky dos and don’ts. You will finally understand and take control of your music copyright and get to grips with the legalities involved. You will build your label effortlessly, learning how to professionally market your music and artists – allowing you to reach thousands of fans. And, essentially, you will learn how to create multiple label revenue streams to create an established record label.
Available in paperback, eBook and PDF formats.
As Seen On
Amazon Reviews from the Book
Gregg Allen
Best music industry book ever
Thank you for creating this great book. I've read over 30 books on the music industry and this is by far the best one.
Jason
The Holy Grail
I’ve been absolutely blown away with this book... The depth of Nick's knowledge is staggering. He explains things in a clear and easy to understand way... He covers every aspect of setting up a business right down to mindset. This isn’t a book you’ll read once and put down but a book you’ll carry with you and reference throughout the growth of your Label. It is the holy grail.
ronnie
Great Book and Advisor
Really love the Label Machine. It's a great tool for independent Artists and Labels and also gives a great overall view on the music industry.
Whatangiesays
The Only Book You Need for The Current Music Biz
This book is straight to the point and separated in a way that actually makes sense! I've been reading all the books that people have claimed are the "bible of the music business", but those sound like legal jargon and don't include nearly as much information as this book does... This should replace everything as the "bible of the music business".
Sarah Poole
Valuable resource for any label owner!
Brilliantly informative and well written book - a valuable source of info for industry experts and up & coming labels alike. Thanks Nick!
Ricky
Super in-depth, clear and easy to take action on
Methodical, detailed and concise. So helpful!
Michael Ritter
Excellent Book!
Great summary of all aspects around starting and managing a record label. Big thanks to Nick for sharing his knowledge & insights! Absolutely recommendable.
Jamie Jackson
Great book and very informative! Super well written Nick is clearly an expert in his field.
Everything you need to know to start, build and grow you own record label. Good luck and wish you all the most success!
Amazon Customer
Fantastic, easily digestible and inspires you to take action immediately
Fantastic book this, especially the parts explaining the royalties and rights side of the industry - key info for label founders and self-releasing musicians alike. I've bought this book twice now as I gave the first copy to a friend and it was that necessary! Well done Nick.
Action-based, proven programs to help you start, run and grow your music label
Record Label Launcher
The Record Label Launcher allows you to start a record label and release your first EP with over 1,000 true fans in 6 months or less, with a trusted process you can repeat over and over again as you build a successful music career.
Spotify Growth Course
The 'Spotify Growth Course' follows the same classic marketing principles used in all industries. Find your audience, craft a message that connects with them, and state a call to action. Get thousands of streams within weeks with our three-step formula.
Email Marketing System
Reach new fans seamlessly through an email system built for artists and labels. Our course helps you save time and automate email delivery through the use of templates, sign-up forms and email marketing platforms.
Record Release Launcher
Take your music to new heights with our Accelerator Program dedicated to releasing your new record. In this 6-week course, you will learn the in-depth, evergreen process of releasing new music, from writing contracts and creating artwork to fan funneling and getting on Spotify playlists. The best part? Learn it once, and you'll be able to apply it to every one of your future releases!
Ultimate Fan Generator
Who doesn't want to grow and strengthen their fanbase? In just 30 minutes, you can learn how to create lead magnets, use Google algorithms, set up ads and find your target audience. The Ultimate Fan Generator program includes a course guide and audio files that allow you to keep learning even when you're off-the-grid.
“
What people say about the programs
"Easy-to-follow and concise"
"I love the fact I have a step-by-step formula... there is so much information and documents for so many different scenarios and I didn't expect all that to be included. Producers I know that've got their own labels started recently, or who are thinking of starting their own labels – I've already pointed them in the direction of The Label Machine.
Greg Rose a.k.a Frankllin