No 1 Resource for Music Record Labels
Get guidance, resources and step-by-step blueprints to help you establish, run and grow a successful record label.
Whether you're starting out or growing we've got you covered
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Learn how to start a record label in 5 weeks or less. No experience needed
Free Tools and Resources
Toolkits, ebooks, templates, checklists and more. Download and keep.
Level up your record label with our free video masterclasses.
How to start a record label in 7 steps with zero experience. Watch this masterclass training that goes behind the scenes on how successful record labels are built and run..."
Proven. Trusted. Results-Focused.
You're not going to get a degree, diploma, or some fancy badge, but you will get a transformation of your fan growth, music income, and your music career.
Over 600+ paid members have joined us!
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Want to build your own record label? Start by learning from the world's best.
We sit down with a leading figure of the music industry to discuss their unique experiences and paths to success. When you tune in to The Label Machine Podcast, you are benefiting from the accumulated wisdom and know-how of established artists, producers and music industry professionals – including other accomplished record label founders.
3rd Tsunami Agency
Don't know where to start? Watch our free video on the best roadmap for new labels
"The Label Machine" Book: Available NOW!
So, you want to start a record label or self-release your own music? Then this is the resource you need.
You are looking at the ultimate guide to starting, running and growing your independent record label. You will learn all about the music industry business and how to navigate the tricky dos and don’ts. You will finally understand and take control of your music copyright and get to grips with the legalities involved. You will build your label effortlessly, learning how to professionally market your music and artists – allowing you to reach thousands of fans. And, essentially, you will learn how to create multiple label revenue streams to create an established record label.
Available in paperback, eBook and PDF formats.
As Seen On
Amazon Reviews from the Book
Best music industry book ever
Thank you for creating this great book. I've read over 30 books on the music industry and this is by far the best one.
The Holy Grail
I’ve been absolutely blown away with this book... The depth of Nick's knowledge is staggering. He explains things in a clear and easy to understand way... He covers every aspect of setting up a business right down to mindset. This isn’t a book you’ll read once and put down but a book you’ll carry with you and reference throughout the growth of your Label. It is the holy grail.
Great Book and Advisor
Really love the Label Machine. It's a great tool for independent Artists and Labels and also gives a great overall view on the music industry.
The Only Book You Need for The Current Music Biz
This book is straight to the point and separated in a way that actually makes sense! I've been reading all the books that people have claimed are the "bible of the music business", but those sound like legal jargon and don't include nearly as much information as this book does... This should replace everything as the "bible of the music business".
Valuable resource for any label owner!
Brilliantly informative and well written book - a valuable source of info for industry experts and up & coming labels alike. Thanks Nick!
Super in-depth, clear and easy to take action on
Methodical, detailed and concise. So helpful!
Great summary of all aspects around starting and managing a record label. Big thanks to Nick for sharing his knowledge & insights! Absolutely recommendable.
Great book and very informative! Super well written Nick is clearly an expert in his field.
Everything you need to know to start, build and grow you own record label. Good luck and wish you all the most success!
Fantastic, easily digestible and inspires you to take action immediately
Fantastic book this, especially the parts explaining the royalties and rights side of the industry - key info for label founders and self-releasing musicians alike. I've bought this book twice now as I gave the first copy to a friend and it was that necessary! Well done Nick.
Action-based, proven programs to help you start, run and grow your music label
Record Label Launcher
The Record Label Launcher allows you to start a record label and release your first EP with over 1,000 true fans in 6 months or less, with a trusted process you can repeat over and over again as you build a successful music career.
Spotify Growth Course
The 'Spotify Growth Course' follows the same classic marketing principles used in all industries. Find your audience, craft a message that connects with them, and state a call to action. Get thousands of streams within weeks with our three-step formula.
Email Marketing System
Reach new fans seamlessly through an email system built for artists and labels. Our course helps you save time and automate email delivery through the use of templates, sign-up forms and email marketing platforms.
Record Release Launcher
Take your music to new heights with our Accelerator Program dedicated to releasing your new record. In this 6-week course, you will learn the in-depth, evergreen process of releasing new music, from writing contracts and creating artwork to fan funneling and getting on Spotify playlists. The best part? Learn it once, and you'll be able to apply it to every one of your future releases!
Ultimate Fan Generator
Who doesn't want to grow and strengthen their fanbase? In just 30 minutes, you can learn how to create lead magnets, use Google algorithms, set up ads and find your target audience. The Ultimate Fan Generator program includes a course guide and audio files that allow you to keep learning even when you're off-the-grid.
What people say about the programs
"Easy-to-follow and concise"
"I love the fact I have a step-by-step formula... there is so much information and documents for so many different scenarios and I didn't expect all that to be included. Producers I know that've got their own labels started recently, or who are thinking of starting their own labels – I've already pointed them in the direction of The Label Machine.
Greg Rose a.k.a Frankllin
"The Spotify class... that's what pushed me over the edge."
"Started from absolute zero, with a 15, second verse chorus, piece of music demo. And within a month, we're at 200,000 plays on the video, then two months, we're touching 400,000... I wish I had this information 10 years ago.
Sugar Team Music
"I especially liked the instruction videos, they were quite clear... also liked the links to sites where you can download artwork, that stuff is really handy to know. I haven't found yet a platform which was so complete [as this one]."
About the Founder
Nick Sadler produced, remixed, and toured as the artist Mobscene and co-
founded Never Say Die Records and Disciple Recordings. He has experienced all aspects of artist and label management, working with artists such as Skrillex, The Prototypes, Zomboy, Eptic, The Freestylers and Flux Pavilion, gaining valuable insight into building artists careers. He has also helped hundreds of artists and music entrepreneurs from all genres of music, start, run and grow their record labels through The Label Machine online platform.
“I realised that most of the information you need to run a successful record label is out on the internet somewhere, but there was no one place that had everything you need organised clearly and with guidance"
Here’s what people are saying about Nick
"Nick's training and mentorship is amazing, the amount of content and diligence is incredible. Big love to you!"
"Eloquent, clear, persuasive, interesting, always capturing the interest in me. The videos are easy to follow, everything is pretty clear. I got feedback on my business plan as well, which helped set me up for my artist album launch."
Manager @ Mass MGMT
"Nick really knows his stuff. His videos are easy to understand and get straight to the point. Any questions I posted in the forum were answered quickly and were spot on! Thanks again Nick!"
The Label Machine
Get access to ALL the knowledge you need to start and run a thriving record label
in one place.
Unlimited Access to all Programs
Get access to The Label Machine Blueprint ™ which gives you EVERYTHING you need to start a record label, or to take your existing label to the next level.
Get unlimited access to our huge library of courses, which included all our Premium Stand alone courses and all our Marketing Blueprint courses.
Access to the weekly Live Q&A
Join Nick for weekly live sessions where we work with you directly. Each session is recorded and you can watch the replays anytime.
Ask questions like
Unlimited access to our Resourse Vault
Save time on taking action by using our extensive industry leading record label resources.
24/7 Access to the Pros
Ask anything you need about the music industry and get an expert answer, or browse previous comments for inspiration and help.
Join monthly release and marketing challenges with fellow members for joint goal setting and accountability.
Advice, support and feedback from the community, including private mentoring for private support & feedback from record label owners.
Everything You Need
The Label Machine is for music artists that are serious about starting, running and growing your own thriving independent music business.
We will give you the strategies, education and support to for artists that want to successfully:
We will help you every step of the way!
Are you ready to take your music career to the next level?
Per Month (Cancel at anytime) Valued at $4285
Per Month (Cancel at anytime) Valued at $6279
Here's what members say about the Membership
"The Label Machine has been an invaluable resource for me launching my own label, the videos are especially great, really informative and the step-by-step guides totally take the headache out of planning."
Former Major Label Artist on ISLAND RECORDS
"What I liked was the clear layout of the blueprint from the being to end, I could really see where each step relates to rest of the material. The resources were excellent, the worksheets, the budget template especially."
Jazz Legend and CEO of Jam Chart Records
"I STRONGLY recommend The Label Machine to EVERYONE interested in running a successful music career! I would also like to say thank you to all your staff. Really good. After signing up our music business skyrocketed! It is the most valuable resource we have EVER purchased."
Spark Entertainment Group