No 1 Resource for Music Record Labels

Get guidance, resources and step-by-step blueprints to help you establish, run and grow a successful record label. 

Whether you're starting out or growing, we've got you covered.

New to the game?

Learn how to start a record label in 5 weeks or less. No experience needed

Free Tools and Resources

Toolkits, ebooks, templates, checklists and more. Download and keep. 

Level Up

Level up your record label with our free video masterclasses. 

Free Workshop

How to start a record label in 7 steps with zero experience. Watch this masterclass training that goes behind the scenes on how successful record labels are built and run..."

Workshop Video w/ Nick Sadler - How to Start a Record Label in 7 Steps with Zero Experience - The Label Machine

The best free guides and articles for planning, building and growing a successful record label

Proven. Trusted. Results-Focused.

You're not going to get a degree, diploma, or some fancy badge, but you will get a transformation of your fan growth, music income, and your music career.

Over 600+ paid members have joined us!

Over 7200+ people on our newsletter list!

Want to build your own record label? Start by learning from the world's best.

We sit down with a leading figure of the music industry to discuss their unique experiences and paths to success. When you tune in to The Label Machine Podcast, you are benefiting from the accumulated wisdom and know-how of established artists, producers and music industry professionals – including other accomplished record label founders.

Soren Mensberg - 3rd Tsunami Agency - The Label Machine Podcast

Soren Mensberg

3rd Tsunami Agency

Nina Condron - Horus Music Distribution - The Label Machine Podcast

Nina Condron

Horus Distribution

Chris Garvey - The Prototypes - Get Hype Records - The Label Machine Podcast

Chris Garvey

The Prototypes

Matt Ryan - Par Excellence Management - LEVL8 - The Label Machine Podcast

Matt Ryan

Par Excellence

Don't know where to start? Watch our free video on the best roadmap for new labels

Marketing Machine (NEW)

Everything tool you need to sell, market and distribute your music


The Label Machine Distribution - Marketing Machine - Music Releases


Get your music played all over the world with The Label Machine Distribution! Our service teams up with +100 music platforms including Spotify, Apple Music and TikTok. We also provide label distribution to Beatport for electronic music labels.

Besides global distribution, our service provides you with free ISRC codes, pre-save and release day Smart Links, and delivery to new stores!

Worried about royalties? Don't - our distribution platform is built for royalty collection and royalty splits. Have instant access to your earnings with royalty payments directed to your bank account. 

No annual fees, and just 5% on the back end!


Build websites without any coding experience required! Simply drag-and-drop elements to create stunning web pages.

Use our pre-built templates to quickly create your dream music website. Take advantage of the Marketing Machine's robust platform and its e-commerce integrations to build your own label's online storefront.


Create fan funnels to drive sales with the Marketing Machine's funnel builder. Split test pages and use workflows to automate and optimise your funnels. Save time by adapting pre-built templates for content drops, song downloads and more!


Easily create one-click upsells and bump offers using our funnel builder. Create and add coupons to your products. Use automation to increase your fan value by 50%. 

Marketing Machine - Fan Management

Fan Management

Manage all your fans in one place with email and phone number details! Create smart lists for super fans and quickly send SMS or email messages to all your fans with one click.

Marketing Machine Automation Workflow

Email Marketing

Turn fans into super fans with our email marketing system. Fine-tune your email series with automation workflows and drip sequences. Segment and tag your audiences into Smart Lists.

TLM Marketing Machine - Online Store - Indigo

Online Store

Want to sell your music directly from your Marketing Machine website? Build your online label store and start selling today!

Our platform enables you to create digital, physical and subscription products that you can sell on your online store. Create invoices and use payment integrations (PayPal, Stripe) to drive revenue to your label directly through your store sales.

Social Media Scheduling

All your socials under one post planning tool! We have made it convenient to post across multiple social media platforms without having to duplicate posts. Scheduling posts in bulk allows you to be more efficient with your time.


Drops are a series of 80+ tasks that will help you release your music - the right way!

Whether you're releasing a single or a full-fledged album, you can use this release roadmap to track your progress, stay accountable, find helpful resources and save time.


Join Nick for weekly live sessions where we work with you directly. Each session is recorded and you can watch the replays anytime.

Ask questions like:

  • How do I set up publishing?
  • What's the best marketing plan for growing Spotify streams?
  • How do I release cover songs?
  • Who has the best distribution deals?


Our platform integrates directly with all the most popular payment systems and social media platforms

Are you ready to take your record label to the next level?

"The Label Machine" Book: Available NOW!

The Label Machine: How to Start, Run and Grow Your Own Independent Record Label - Nick Sadler - Velocity Press

So, you want to start a record label or self-release your own music? Then this is the resource you need.

You are looking at the ultimate guide to starting, running and growing your independent record label. You will learn all about the music industry business and how to navigate the tricky dos and don’ts. You will finally understand and take control of your music copyright and get to grips with the legalities involved. You will build your label effortlessly, learning how to professionally market your music and artists – allowing you to reach thousands of fans. And, essentially, you will learn how to create multiple label revenue streams to create an established record label.

Available in paperback, eBook and PDF formats.

As Seen On

Amazon Reviews from the Book

Gregg Allen

Best music industry book ever

Thank you for creating this great book. I've read over 30 books on the music industry and this is by far the best one.


The Holy Grail

I’ve been absolutely blown away with this book... The depth of Nick's knowledge is staggering. He explains things in a clear and easy to understand way... He covers every aspect of setting up a business right down to mindset. This isn’t a book you’ll read once and put down but a book you’ll carry with you and reference throughout the growth of your Label. It is the holy grail.


Great Book and Advisor

Really love the Label Machine. It's a great tool for independent Artists and Labels and also gives a great overall view on the music industry.


The Only Book You Need for The Current Music Biz

This book is straight to the point and separated in a way that actually makes sense! I've been reading all the books that people have claimed are the "bible of the music business", but those sound like legal jargon and don't include nearly as much information as this book does... This should replace everything as the "bible of the music business".

Sarah Poole

Valuable resource for any label owner!

Brilliantly informative and well written book - a valuable source of info for industry experts and up & coming labels alike. Thanks Nick!


Super in-depth, clear and easy to take action on

Methodical, detailed and concise. So helpful!

Michael Ritter

Excellent Book!

Great summary of all aspects around starting and managing a record label. Big thanks to Nick for sharing his knowledge & insights! Absolutely recommendable.

Jamie Jackson

Great book and very informative! Super well written Nick is clearly an expert in his field.

Everything you need to know to start, build and grow you own record label. Good luck and wish you all the most success!

Amazon Customer

Fantastic, easily digestible and inspires you to take action immediately

Fantastic book this, especially the parts explaining the royalties and rights side of the industry - key info for label founders and self-releasing musicians alike. I've bought this book twice now as I gave the first copy to a friend and it was that necessary! Well done Nick.

What people say about the Roadmaps

"Easy-to-follow and concise"
"I love the fact I have a step-by-step formula... there is so much information and documents for so many different scenarios and I didn't expect all that to be included. Producers I know that've got their own labels started recently, or who are thinking of starting their own labels – I've already pointed them in the direction of The Label Machine.
Greg Rose - Frankliin - Dial8 Records - The Label Machine

Greg Rose a.k.a Frankllin

Dial8 Records

"The Spotify class... that's what pushed me over the edge."
"Started from absolute zero, with a 15, second verse chorus, piece of music demo. And within a month, we're at 200,000 plays on the video, then two months, we're touching 400,000... I wish I had this information 10 years ago.
Vincent Reynolds - Sugar Team Music - The Label Machine

Vincent Reynolds

Sugar Team Music

"Recommend it."
"I especially liked the instruction videos, they were quite clear... also liked the links to sites where you can download artwork, that stuff is really handy to know. I haven't found yet a platform which was so complete [as this one]."
Theo Janssen - TJAMP Records - The Label Machine

Theo Janssen

TJAMP Records

About the Founder

Nick Sadler

Nick Sadler produced, remixed, and toured as the artist Mobscene and co-founded Never Say Die Records and Disciple Recordings. He has experienced all aspects of artist and label management, working with artists such as Skrillex, The Prototypes, Zomboy, Eptic, The Freestylers and Flux Pavilion, gaining valuable insight into building artists careers. He has also helped hundreds of artists and music entrepreneurs from all genres of music, start, run and grow their record labels through The Label Machine online platform.

“I realised that most of the information you need to run a successful record label is out on the internet somewhere, but there was no one place that had everything you need organised clearly and with guidance"

Here’s what people are saying about Nick

"Nick's training and mentorship is amazing, the amount of content and diligence is incredible. Big love to you!"
David Merisme - Glockwork Records - The Label Machine

David Mérismé

Glockwork Records

"Eloquent, clear, persuasive, interesting, always capturing the interest in me. The videos are easy to follow, everything is pretty clear. I got feedback on my business plan as well, which helped set me up for my artist album launch."
Grace Lee - Mass MGMT - The Label Machine

Grace Lee

Manager @ Mass MGMT

"Nick really knows his stuff. His videos are easy to understand and get straight to the point. Any questions I posted in the forum were answered quickly and were spot on! Thanks again Nick!"
Miran Arsyad - Nocturne Records - The Label Machine

Miran Arsyad

Nocturne Records

Knowledge &


Get access to ALL the knowledge you need to start and run a thriving record label

 in one place. 

Unlimited Access to all Programs

Get access to The Label Machine Blueprint ™ which gives you EVERYTHING you need to start a record label, or to take your existing label to the next level. 

Get unlimited access to our huge library of courses, which included all our Premium Stand alone courses and all our Marketing Blueprint courses.

Live Q&A Replays - The Label Machine

Access to the weekly Live Q&A

Join Nick for weekly live sessions where we work with you directly. Each session is recorded and you can watch the replays anytime.

Ask questions like

  • How do I set up publishing?
  • What's the best marketing plan for growing Spotify streams?
  • How do I release cover songs?
  • Who has the best distribution deals?
  • Unlimited access to our Resource Vault

    Save time on taking action by using our extensive industry leading record label resources. 

  • Checklists and Templates
  • Record Label Contracts
  • Databases
  • Record Label Budgets
  • Case Studies
  • Community

    24/7 Access to the Pros

    Ask anything you need about the music industry and get an expert answer, or browse previous comments for inspiration and help.

    Monthly Challenges

    Join monthly release and marketing challenges with fellow members for joint goal setting and accountability.

    Supportive Community

    Advice, support and feedback from the community, including private mentoring for private support & feedback from record label owners.

    Everything You Need

    The Label Machine is for music artists that are serious about starting, running and growing your own thriving independent music business.

    We will give you the strategies, education and support to for artists that want to successfully:

  • Start a traditional independent music label
  • Self release your music and market it like a record label would
  • Re-release your existing back catalogue music on your own record label

  • We will help you every step of the way!

    Here's what members say about the Membership

    "The Label Machine has been an invaluable resource for me launching my own label, the videos are especially great, really informative and the step-by-step guides totally take the headache out of planning."
    Molly Beanland - Island Records - The Label Machine

    Molly Beanland

    Former Major Label Artist on ISLAND RECORDS

    "What I liked was the clear layout of the blueprint from the being to end, I could really see where each step relates to rest of the material. The resources were excellent, the worksheets, the budget template especially."
    Carl Cornwell - Jam Chart Records - The Label Machine

    Carl Cornwell

    Jazz Legend and CEO of Jam Chart Records

    "I STRONGLY recommend The Label Machine to EVERYONE interested in