Union of Record Labels

The whole is more than the sum of its labels

sound engineer

Union is the name of the game.

The Union of Record Labels is a private Facebook group for indie record label owners to come together and support each other across the various business elements of starting, running and growing their record label.


Brought to you by The Label Machine

Blueprints, courses, directories - The Label Machine is the #1 resource for anyone planning to start their own label from scratch. In just a few years, The Label Machine has helped hundreds of music entrepreneurs and artists run their independent labels.

Spearheaded by its founder, Nick Sadler, The Label Machine seeks to assist and nurture the worldwide community built around the Union of Record Labels. No question is too small or insignificant when it comes to managing record labels, and no one is better fit to answer these questions than Nick.

Take full advantage of the Union of Record Labels


Join the Group on Facebook

Take your place among our select group of independent labels and artists! We love having new members and getting to know all the talented people that make up the Union.


Engage with the Community

Introduce yourself. Ask relevant questions. Share helpful resources and input. Encourage fellow label founders. The more people engage with the community, the stronger it becomes!


Be Respectful

The Union of Record Labels is a community of like-minded self-starters, not just a notice board for you to share your latest release or signing. Please be respectful of your fellow artists and label founders - there's a time and a place for shameless plugging in this community too, but understand that the boundaries are there for a reason and they must not be crossed.


Participate in The Label Machine Activites

Masterclasses, workshops, podcast episodes - there are a ton of events from The Label Machine that you can attend for FREE! Nada. Zero.

By joining the Union of Record Labels, you immediately get notified about these events. You can also participate in the frequent polls and discussion topics we post on the Union - and get feedback from one of the most experienced record label founders in the music industry.

One Mentor to Guide Them All

Nick Sadler

Nick started out as a marketing manager before co-founding Never Say Die Records, and he has worked with artists such as Skrillex, Zomboy, The Prototypes, Dodge & Fuski, The Freestylers and Flux Pavillion. Nick also heads up NSDMT; a London based management company, whose passion is for connecting artists, music and films with a global fan-base. 

“I realised that most of the information you need to run a successful record label is out on the internet somewhere, but there was no one place that had everything you need organised clearly and with guidance"

Here’s what people are saying about Nick

"Nick's training and mentorship is amazing, the amount of content and diligence is incredible. Big love to you!"
record label

David Mérismé

Glockwork Records

"Eloquent, clear, persuasive, interesting, always capturing the interest in me. The videos are easy to follow, everything is pretty clear. I got feedback on my business plan as well, which helped set me up for my artist album launch."
Grace Lee

Grace Lee

Manager @ Mass MGMT

"Nick really knows his stuff. His videos are easy to understand and get straight to the point. Any questions I posted in the forum were answered quickly and were spot on! Thanks again Nick!"
Miran Arsyad

Miran Arsyad

Nocturne Records

Don’t wait! Look at what members have to say about our courses

"I STRONGLY recommend The Label Machine courses to EVERYONE interested in running a successful music career! I would also like to say thank you to all your staff. Really good. After signing up our music business skyrocketed! It is the most valuable resource we have EVER purchased."
Terry Houchens

Sherman Reid

Spark Entertainment Group

"What I liked was the clear layout of the blueprint from the beginning to the end, I could really see where each step relates to the rest of the material. The resources were excellent, the worksheets, the budget template especially."

Carl Cornwell

Jazz Legend and CEO of Jamchart Records

"The Label Machine courses have been an invaluable resource for me launching my own label, the videos are especially great, really informative and the step-by-step guides totally take the headache out of planning."

Molly Beanland

Former Major Label Artist on ISLAND RECORDS


Here you can find the most frequent asked questions.

What kind of artist are courses suitable for?

We focus on working with record labels, artists and artist managers that want to release their own music. Whilst we cover most genres, we do have extra sections for electronic record labels.

Do I need special or paid software for the courses?

No. All the tools and resources we use are included with the program or are free to use.

Will this work for any genres?

Yes, we have people from Hip hip, Trap, house music, indie rock, a country and western label, even Jazz, all getting success.

Can I upgrade to The Label Machine full membership later?

You sure can. You can upgrade with a couple of clicks any time from your account page. Our system will automatically take into account the time left on your current subscription, so you won’t be charged double either.

What if I decide to cancel?

We're confident that you'll find the course useful, and we won't invoke any ridiculous rules or conditions - if you're not satisfied within your first 30 days then we'll refund you without any fuss. Just email info@thelabelmachine.com

Can I get One-On-One help and support?

Not only can you ask questions and get advice, support and feedback from the community, but we also run monthly live Q&A’s sessions where you can pre-submit your questions to us that we will answer live.

We also have a private mentoring section in the community, where you can get private support and feedback from just Nick and the team.

How do I get access?

Our courses are completely online-based.

As soon as you make your payment, you’ll be instantly enrolled in the course platform and you can start the course straight away.

How much time do courses usually take?

Most of our courses are self-paced. You can go through them as quickly or as slowly as you like. If you have a busy schedule, no worries. Take your time. 

When are the live Q&A sessions?

The Q&A sessions will usually take place every week around 2:30 pm Eastern time on Tuesday.  

You will be able to send questions in beforehand and watch the recordings if you can’t make it to the call.

What if I don't like the course?

If you don’t like the course (or you don’t find it helpful), then let us know and we’ll refund you within 30 days of purchase.

I have another question

Please email info@thelabelmachine.com with any other question you might have and we will get to you with an answer promptly. 

Together we are stronger.

Together we are the Union.