How to Start a Record Label in 7 Steps with Zero Experience
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The Label Machine
Membership
Get access to ALL the knowledge you need to start and run a thriving record label
in one place.
Unlimited Access to all Programs
Get access to The Label Machine Blueprint ™ which gives you EVERYTHING you need to start a record label, or to take your existing label to the next level.
Get unlimited access to our huge library of courses, which included all our Premium Stand alone courses and all our Marketing Blueprint courses.
Access to the weekly Live Q&A
Join Nick for weekly live sessions where we work with you directly. Each session is recorded and you can watch the replays anytime.
Ask questions like
Unlimited access to our Resourse Vault
Save time on taking action by using our extensive industry leading record label resources.
Community
24/7 Access to the Pros
Ask anything you need about the music industry and get an expert answer, or browse previous comments for inspiration and help.
Monthly Challenges
Join monthly release and marketing challenges with fellow members for joint goal setting and accountability.
Supportive Community
Advice, support and feedback from the community, including private mentoring for private support & feedback from record label owners.
Everything You Need
The Label Machine is for music artists that are serious about starting, running and growing your own thriving independent music business.
We will give you the strategies, education and support to for artists that want to successfully:
We will help you every step of the way!
Introducing the Marketing Machine
Building the independent record label of your dreams is easier when you have all the promotion and fan management resources you need under one platform.
The Marketing Machine is a tool designed specifically with labels and artists in mind. Build mailing lists and email campaigns, create fan funnels and stunning websites with no code required, and automate your label's marketing for optimal growth.
Not only is the Marketing Machine a robust platform in of itself, but it also integrates seamlessly with other services such as PayPal, Stripe and Shopify.
Tired of having to use a dozen different applications just to run the marketing side of your music business? The Marketing Machine is the one and only platform you need.
Distribution
Get your music played all over the world with The Label Machine Distribution! Our service teams up with +100 music platforms including Spotify, Apple Music and TikTok. We also provide label distribution to Beatport for electronic music labels.
Besides global distribution, our service provides you with free ISRC codes, pre-save and release day Smart Links, and delivery to new stores!
Worried about royalties? Don't - our distribution platform is built for royalty collection and royalty splits. Have instant access to your earnings with royalty payments directed to your bank account.
No annual fees, and just 5% on the back end!
Websites
Build websites without any coding experience required! Simply drag-and-drop elements to create stunning web pages.
Use our pre-built templates to quickly create your dream music website. Take advantage of the Marketing Machine's robust platform and its e-commerce integrations to build your own label's online storefront.
Online Store
Want to sell your music directly from your Marketing Machine website? Build your online label store and start selling today!
Our platform enables you to create digital, physical and subscription products that you can sell on your online store. Create invoices and use payment integrations (PayPal, Stripe) to drive revenue to your label directly through your store sales.
Upsells
Easily create one-click upsells and bump offers using our funnel builder. Create and add coupons to your products. Use automation to increase your fan value by 50%.
Funnels
Create fan funnels to drive sales with the Marketing Machine's funnel builder. Split test pages and use workflows to automate and optimise your funnels. Save time by adapting pre-built templates for content drops, song downloads and more!
Social Media Scheduling
All your socials under one post planning tool! We have made it convenient to post across multiple social media platforms without having to duplicate posts. Scheduling posts in bulk allows you to be more efficient with your time.
Fan Management
Manage all your fans in one place with email and phone number details! Create smart lists for super fans and quickly send SMS or email messages to all your fans with one click.
Email Marketing
Turn fans into super fans with our email marketing system. Fine-tune your email series with automation workflows and drip sequences. Segment and tag your audiences into Smart Lists.
Drops
Drops are a series of 80+ tasks that will help you release your music - the right way!
Whether you're releasing a single or a full-fledged album, you can use this release roadmap to track your progress, stay accountable, find helpful resources and save time.
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What they say about The Label Machine
"Easy-to-follow and concise."
"I love the fact I have a step-by-step formula... there is so much information and documents for so many different scenarios and I didn't expect all that to be included. Producers I know that've got their own labels started recently, or who are thinking of starting their own labels – I've already pointed them in the direction of The Label Machine."
Greg Rose a.k.a Frankllin
Dial8 Records
"Well organised, very affordable, extremely in-depth."
"Started from absolute zero, with a 15, second verse chorus, piece of music demo. And within a month, we're at 200,000 plays on the video, then two months, we're touching 400,000... I wish I had this information 10 years ago."
Vincent Reynolds
Sugar Team Music
"Recommend it."
"I especially liked the instruction videos, they were quite clear... also liked the links to sites where you can download artwork, that stuff is really handy to know. I haven't found yet a platform which was so complete [as this one]."
Theo Janssen
TJAMP Records
"With this system I can keep my focus clear."
"If I wouldn't have joined The Label Machine, I probably would not have that structure that you need to make a good start and run it consistently... you can sit there on the fence forever, always wondering how it would be like I did – or just take the leap and see what happens."
Nenad Ruvidic
Parallel Audio
"Now everything looks easier..."
"Now everything looks easier because your courses are really interesting and all the material that you provide is really good... you have everything to start, and to start organized as well."
Sérgio Abraço
Tribe in Live Records
"...really useful, really positive."
"The biggest thing for me was writing a business plan. It really helped me to think about it all in a much deeper level, what I was aiming for and just focusing the mind, really... it's just a good framework that doesn't seem to be available anywhere else."
Paul Twomey a.k.a. Beat Mongrel
Obliviate Records
About the Founder and Author
Nick Sadler
Nick started out as a marketing manager before co-founding Never Say Die Records, and he has worked with artists such as Skrillex, Zomboy, The Prototypes, Dodge & Fuski, The Freestylers and Flux Pavillion. Nick also heads up NSDMT; a London based management company, whose passion is for connecting artists, music and films with a global fan-base.
“I realised that most of the information you need to run a successful record label is out on the internet somewhere, but there was no one place that had everything you need organised clearly and with guidance"
Here’s what people are saying about Nick
"Nick's training and mentorship is amazing, the amount of content and diligence is incredible. Big love to you!"
David Mérismé
Glockwork Records
"Eloquent, clear, persuasive, interesting, always capturing the interest in me. The videos are easy to follow, everything is pretty clear. I got feedback on my business plan as well, which helped set me up for my artist album launch."
Grace Lee
Manager @ Mass MGMT
"Nick really knows his stuff. His videos are easy to understand and get straight to the point. Any questions I posted in the forum were answered quickly and were spot on! Thanks again Nick!"
Miran Arsyad
Nocturne Records
FAQ:
Here are answers to our most frequently asked questions.
We focus on working with record labels, artists and artist managers that want to release their own music. Whilst we cover most genres, we do have extra sections for electronic record labels.
No. All the tools and resources we use are included with the program or are free to use.
Yes, we have people from Hip hip, Trap, house music, indie rock, a country and western label, even Jazz, all getting success.
You sure can. You can upgrade with a couple of clicks any time from your account page. Our system will automatically take into account the time left on your current subscription, so you won’t be charged double either.
We're confident that you'll find our courses useful, and we won't invoke any ridiculous rules or conditions - if you're not satisfied within your first 30 days then we'll refund you without any fuss. Just email support@thelabelmachine.com
Not only can you ask questions and get advice, support and feedback from the community, but we also run monthly live Q&A’s sessions where you can pre-submit your questions to us that we will answer live.
We also have a private mentoring section in the community, where you can get private support and feedback from just Nick and the team.
Our courses are completely online-based.
As soon as you make your payment, you’ll be instantly enrolled in the course platform and you can start the course straight away.
Most of our courses are self-paced. You can go through them as quickly or as slowly as you like. If you have a busy schedule, no worries. Take your time.
The Q&A sessions will usually take place every week around 12 pm Eastern time on Tuesday.
You will be able to send questions in beforehand and watch the recordings if you can’t make it to the call.
If you don’t like the course (or you don’t find it helpful), then let us know and we’ll refund you within 30 days of purchase.
Please email support@thelabelmachine.com with any other question you might have and we will get to you with an answer promptly.
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